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Google is updating its algorithm for evaluating “landing page quality” in an effort to weed out low-quality sites that are linked to from AdWords ads, writes ClickZ (via MarketingVox). As a result, “over the coming days a small number of advertisers who are providing a low-quality user experience on their landing pages will see increases in their minimum bids,” according to the official Inside AdWords blog.
The new algorithm is expected to further restrict “made for AdSense” (MFA) sites, which buy AdWords keywords with a minimum or low bid, then link the ad to a page of AdSense (or other contextual ad program’s) links (and not much else) for which they are paid higher per click than what they had paid to drive traffic to the page.
Penalizing such sites helps advertisers that link to quality content, site publishers, and consumers by increasing the relevance of Google’s ads, according to Al Scillitani, search marketing manager at Fortune Interactive. But he is also quoted as saying a new issue of concern may be just how, and how appropriately, Google determines relevance.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
