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A recent web analysis by Brandimensions of pre-season television reports that NBC’s new show, Studio 60, is generating the most preference with audiences, reports Mediaweek.
Brandimensions concluded that 22.2 percent of the audience talked about Studio 60 in online discussions, whereas the network’s drama Heros only scored 9.3 percent. Brandimensions’ ratings on new shows also included the following shows: the CBS drama Jericho, 5.5 percent; the NBC sitcom 30 Rock, 5.4 percent; ABC dramas Six Degrees, 4.4 percent and Betty the Ugly, 4.2 percent; Fox drama Vanished, ABC drama The Nine and NBC drama Friday Night Lights all showed 3.9 percent; and CBS drama Shark, 3.8 percent.
Included was a “sentiment score” which reports how positive an audience feels about a show. Studio 60 received the highest sentiment score with 3.81 percent, and the CW sitcom game The Score scored the lowest at 2.76 percent.
The report suggested that trailers on TV or online helped to change a viewer’s perception of a show to a more positive one. Vince Manze, president and creative director of The NBC Agency is reported as saying that the Brandimensions report “is a reinforcement that we are doing something right and that what we are doing to promote these shows is working.”
Monitoring online buzz about TV networks by companies such as Brandimensions can give networks a preview of what their audiences think about a show. Dave Poltrack, executive vice president and chief research officer for CBS Corporation is quoted as saying that the measurement of online buzz has become “an increasingly valuable tool that gives us an advance look at how audiences perceive shows.”
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