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Internet ad spending will account for 7.0 percent of global ad spend in 2008, according to a forecast update from ZenithOptimedia, which increased its outlook from April, when it had projected a 6.5 percent share (and 6.0 percent in December) for internet ad spend, reports ClickZ (via MarketingVox). The “pace of development in Internet advertising” was the factor cited for the most recent upgrade.
Online advertising spend is expected to reach $23.9 billion this year, $28.6 billion in 2007 and $32.5 billion in 2008 - or an increase of 75 percent from the $18.5 billion in 2005, according to ZenithOptimedia.
ZenithOptimedia estimates that financial services advertisers were the biggest online spenders in 2005, accounting for $1.6 billion in online ad spend, writes MediaPost; telecommunications companies were second with $1.5 billion, followed by retailers ($1.3 billion) and car companies ($700 million).
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
