Total magazine rate-card-reported advertising revenue for the month of June increased 0.9 percent compared to the same month last year, closing at $1,946,546,602, according to Publishers Information Bureau (PIB). Ad pages totaled 20,185.35, down 1.7 percent from June 2005. Year-to-date, PIB revenue closed at $11,143,340,240, an increase of 3.2 percent over the same period in 2005, with ad pages totaling 114,705.61, at -0.2 percent against the previous year.
Yahoo has entered into an exclusive, multi-year Web and sponsored search distribution agreement with Hispanic Digital Network (HDN) . Yahoo will deliver Web and sponsored search results to HDN’s network of more than 70 Spanish-language media websites.
The September issue of Lucky magazine will give readers the chance to buy products from 18 companies including Avon, Liz Claiborne, Estee Lauder, Perry Ellis, L’Oreal, Target and Unilever by sending messages from their cellphones, The New York Times reports.
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The web imitates life imitates the web. The milliondollarhomepage.com concept has apparently been adopted and adapted by the Netherlands-based Sandberg Institute, which is selling space on its building facade, imitating the pixel-based ads of the Million Dollar Homepage (via CNET blog and MarketingVOX).
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Broadband educational services provider Discovery Education is joining forces with Sears for a national retail promotional campaign that allows Sears’ shoppers to enroll in a free three-month subscription to Cosmeo, Discovery Education’s new online homework help tool, when they make a purchase at any Sears store between July 16 and September 4, 2006.
Penton Media, the second largest holding company for ABRY Partners, recently announced it will explore “strategic alternatives” which may include the sale of its company, Folio reports.
ABRY Partners, which owns both Penton Media and its sister company, Cygnus Business Media, will look to diverge its business to business publishing holdings from both companies. However, the company reports it will still maintain F & W Publishing as its primary magazine business.
Sally Field, actress of several award winning television dramas, will be seen in an upcoming ABC drama series, Brothers and Sisters. The series will highlight the lives of five adult siblings, and Field will play the mother and matriarch, Nora. Included in the cast are Calista Flockhart, Rachel Griffiths, Balthazar Getty, Dave Annable and Matthew Rhys, Reuters reports. It will air on Sundays at 10 p.m.
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Social-networking site MySpace.com has surpassed internet powerhouse Yahoo’s email gateway as the most popular single U.S. website, according to research from Hitwise, writes Reuters. But traffic to Yahoo’s network of sites still retains a broader audience.
In the week ended July 8, 4.5 percent of all U.S. visits to the web were to MySpace.com, pushing it past Yahoo Mail for the first time and outpacing the home pages for Yahoo, Google and Microsoft’s MSN Hotmail.
Traffic to the social-networking site has soared 132 percent in the last year alone, Hitwise said.
However, Yahoo issued a statement pointing out that in the U.S. alone, Yahoo attracts 129 million unique visitors per month, which represents 74 percent of the online population; in comparison, MySpace reaches only 30 percent of the online population with an audience of 52 million unique visitors. Yahoo also said that it has the largest share of online time spent than any other property, accounting for 13 percent of users’ online time while MySpace has only 3.2 percent share in users’ online time.
Yahoo cited comScore Media Metrix, a rival to Hitwise, as its source.
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A recent study on the top ten websites among young males and females shows Google as being the most favored site, reports e-Marketer. Youth Trends, a website researcher, conducted a study in July 2006 on males and females between the ages of 16 and 24. The research measures the percent of respondents to the top ten sites.
Targetbase, a unit of Omnicom Group, put out a projection earlier this week on satellite radio subscribers for the year 2010, and the numbers are significantly lower than other forecasts, the Hollywood Reporter points out (via Billboard Radio Monitor). Targetbase put the estimate at 20 million, while PricewaterhouseCoopers estimates that there will be 30 million satellite radio subscribers in 2010.
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Three major media services firms, U.S.’s Horizon Media, Canada’s Cossette Media and the U.K.’s BLM, have recently joined to form Columbus Media International. The merger also includes independents from 13 other countries, MediaPost reports.
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The movie Napoleon Dynamite is seeing some buzz in the rural town of Preston, Idaho, as the town recently celebrated its second annual Napoleon Dynamite festival, the New York Times reports. The movie was filmed on location in the small community in 2004.
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