»
Total magazine rate-card-reported advertising revenue for the month of June increased 0.9 percent compared to the same month last year, closing at $1,946,546,602, according to Publishers Information Bureau (PIB). Ad pages totaled 20,185.35, down 1.7 percent from June 2005. Year-to-date, PIB revenue closed at $11,143,340,240, an increase of 3.2 percent over the same period in 2005, with ad pages totaling 114,705.61, at -0.2 percent against the previous year.
In the first half of 2006, eight categories saw PIB revenue and page gains compared to the comparable period last year, with Drugs & Remedies and Retail generating double-digit growth. Apparel & Accessories; Direct Response; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resort; Toiletries & Cosmetics; and Technology saw increases in dollars and pages as well.
Double-digit growth in PIB revenue spending in Toiletries & Cosmetics, Drugs & Remedies and Retail helped boost magazine advertising in the first half, helping to offset the continued softness experienced by the Automotive category,” said Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America. “As evidenced by ad spend reports from other media, Auto remains challenged by the changing marketplace.”
On individual titles, Media Bistro reports that:
is down 41 percent in ad pages — some 150 fewer — and 36.6 percent in revenue to $15.2 million (about $9 million less).
Martha Stewart Living is up 75 percent in ad pages and 92 percent in revenue to $74 million — roughly $35 million more than it pulled in over the same period last year.
Men’s Health stumbled 10.8 percent in revenue and 16 percent in ad pages.
Rolling Stone’s ad pages were down 12 percent though its $90 million in ad revenue is just $2 million off of its 2005 pace.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
