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Targetbase, a unit of Omnicom Group, put out a projection earlier this week on satellite radio subscribers for the year 2010, and the numbers are significantly lower than other forecasts, the Hollywood Reporter points out (via Billboard Radio Monitor). Targetbase put the estimate at 20 million, while PricewaterhouseCoopers estimates that there will be 30 million satellite radio subscribers in 2010.
The study found that 83 percent of U.S. households have no intention of subscribing to satellite radio before that year. Perhaps more interesting, the study also shows that there is widespread confusion about satellite radio, the article shows. For example, of the consumers who say they plan to subscribe to satellite radio, many say they will choose a service other than Sirius or XM (currently the only two services on the market). And a larger percentage of Sirius users than XM users cited Major League Baseball as an attraction of satellite radio, when it reality it is XM that is the exclusive home of MLB on satellite.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
