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Broadband educational services provider Discovery Education is joining forces with Sears for a national retail promotional campaign that allows Sears’ shoppers to enroll in a free three-month subscription to Cosmeo, Discovery Education’s new online homework help tool, when they make a purchase at any Sears store between July 16 and September 4, 2006.
Cosmeo features more than 30,000 educational video clips correlated to grade level and state curriculum standards, homework help, and games.
Scheduled to run during Sears’ core back-to-school period, shoppers will receive information about Cosmeo via in-store displays and a special subscription information card included with every purchase made at any Sears store or at Sears.com. The subscription offer will also be promoted through: co-branded websites, direct mail pieces and e-mails to existing Sears and Discovery customers, and promotion in three Sears circular marketing pieces reaching 50 million homes during the month of August.
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