»
July 13th, 2006

Magna: Nielsen’s Commercial Ratings Not a Better Solution

Nielsen’s so-called minute-by-minute commercial ratings, which many in the industry say will be the new currency for next year’s upfront, is being described by at least one influential media agency executive as no better than traditional program average ratings, MediaPost writes. According to Steve Sternberg, executive vp-audience analysis at Magna Global USA, the commercial ratings have some flaws. Viewers only need to tune to a channel for a few seconds for that channel to get credit for a full minute, he points out, saying that a second-by-second account of commercial viewing is what is needed to get a true look at commercial audiences.

Related topics: TV Network, TV Upfront, Feature, TV Cable, Signs of What's to Come, Buying, Measurement/Analytics, Planning, Television...    email this    permanent link

Google Preps for Radio Ads and Broadcast Blitz

In January, when Google agreed to acquire dMarc Broadcasting, a company that connects advertisers directly to radio stations through an automated advertising platform, Google said it planned to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers. Six months later, it looks like Google is closing in on its goal.

Related topics: Search Engine Marketing, Targeting Technologies, Planning, Online Networks, Interactive, Buying, Radio...    email this    permanent link

Sony Takes Down ‘Racist’ Billboards

Sony’s billboards for its new white PlayStation Portable which were posted in the Netherlands have been called racist, and Sony has taken them down and apologized, the eCommerce Times reports. The billboards in question showed a white woman dressed in white “threateningly” grabbing the face of a black girl, along with copy that read, “PlayStation Portable White is coming,” according to the article.

Related topics: Planning, Feature, Campaigns of Note, Agencies, African American, Outdoor...    email this    permanent link

Blueprint Email Campaign Sets Martha Stewart Response Record

A recent e-mail campaign for Blueprint magazine has generated the highest number of subscription orders ever received at Martha Stewart, DMNews reports.

Related topics: Women, Magazines, Email, Direct, Print...    email this    permanent link

Gannett Reports 8.3 Percent Decline in Q2

The Gannett Company, which publishes 90 daily newspapers in the U.S. and is the largest newspaper publisher in the country, reported an 8.3 percent decline in Q2 earnings, writes the New York Times. The company pointed to stock compensation expenses, softness at papers in Britain and higher newsprint costs for the decline.

Related topics: Planning, Signs of What's to Come, Newspapers, Europe, Buying, Print...    email this    permanent link

Nightly News Programs Likely to Settle Down

Gibson

The nightly newscasts from the networks have seen major change in the last year and a half. CBS and ABC have hired second and even third new anchors, and NBC remains in first place but has seen its average margin of victory shrinking steadily in recent weeks, according to Media Life. As Charles Gibson settles into the anchor chair on ABC and Katie Couric comes aboard CBS in September, the turbulence in the nightly news may settle down.

Related topics: TV Network, Feature, TV Cable, Planning, Buying, Demographics, Television...    email this    permanent link

Publicis Groupe Media Supports Nielsen Outdoor GPS Ratings

Nielsen GPS Tracker

Publicis Groupe Media - including Starcom MediaVest Group, and ZenithMedia - have signed on for Nielsen Outdoor’s GPS-based ratings service measuring outdoor advertising in Los Angeles.

Related topics: Feature, Planning, New Tech, Measurement/Analytics, Outdoor...    email this    permanent link

‘Billboard Radio Monitor’ Publishes Last Issue this Week

Billboard Radio Monitor and Radio & Records will become one title - Radio & Records - following VNU’s agreement to acquire R&R, announced last week, according to Billboard Radio Monitor. The last issue of Monitor will be published this week. The combination of the two brands will “deliver the ultimate source for radio decision-makers to be informed and better manage their businesses and careers,” the company says.

Related topics: Planning, Buying, Acquisitions/Biz Buzz, Radio, Print...    email this    permanent link

WildTangent Sells Ads in Runescape Online Game

Jagex Ltd, creators of online multiplayer game RuneScape, has signed a deal allowing WildTangent exclusive rights to sell ads within Runescape. WildTangent will drive subscriptions of RuneScape through the WildTangent Games Network, a distribution channel that reaches over 20 million consumer PCs.

Related topics: Integrated/Cross-Media/Convergence, Measurement/Analytics, Online Networks, Youth, Europe, Entertainment, Agencies, Branding, Buying, Interactive...    email this    permanent link

MYNetworkTV Clears 91% of U.S.

Two months ahead of its September 5 launch date, MyNetworkTV has signed seven new affiliates to clear 91 percent of the U.S., Mediaweek reports.

Related topics: Television...    email this    permanent link
advertisement
July 13th, 2006

CBS Radio: 115 Jobs Cuts Help ‘Reshape, Restructure’ Radio Group

CBS Radio has laid off about 115 staff members across its 179 stations, including the entire airstaff of WJMK Chicago’s oldies-formatted HD2 side channel, reports Billboard Radio Monitor. CBS won’t comment on the cuts, but a “reliable source” told the Monitor that the cuts include general managers Chad Brown of WCBS-FM New York and Trip Reeb of KROQ Los Angeles.

Related topics: Radio...    email this    permanent link

Conde Nast Buys ‘Wired News’ Back from Lycos

Lycos Inc. has agreed to sell its Wired News online properties back to Conde Nast Publications, owner of Wired magazine, for $25 million, writes the New York Times. Lycos acquired Wired News as part of the Wired Digital acquisition in June 1999, just a year after Conde Nast acquired Wired from co-founders Louis Rosetto and Jane Metcalfe and other investors.

Related topics: Demographics, Planning, Buying, Acquisitions/Biz Buzz, Interactive, Print...    email this    permanent link

Chrysler Promotes New Car in Cinemas

Chrysler is cranking up its cinema advertising to promote the new Dodge Caliber by parking the SUV in lobbies, rolling 60-second spots on movie screens, sending promotional materials to ticket-buyers, and placing in-theater banners, standees, static clings and signage support, Promo Magazine reports.

Related topics: Promotions, Entertainment, Outdoor, Direct...    email this    permanent link

WPP’s Sorrell: Online Advertising Boom Ahead

The proportion of WPP Group’s internet advertising business will double within 10 years, its founder and CEO Sir Martin Sorrell tells the New York Sun (via MarketingVOX). And he’s particularly bullish about the industry as a whole for the next couple of years, citing the Beijing Olympics and U.S. presidential election, which he says will add two percent to overall ad spending - or some $24 billion of the $1.2 trillion worldwide.

Related topics: Interactive...    email this    permanent link
MARKETING JOBS
advertisement