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In January, when Google agreed to acquire dMarc Broadcasting, a company that connects advertisers directly to radio stations through an automated advertising platform, Google said it planned to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers. Six months later, it looks like Google is closing in on its goal.
Reporting on TechToolBlog and AdJab posts, MarketingVOX writes that some AdWords advertisers are being asked to respond to a Google survey dealing almost entirely with radio advertising. “The Google-dMarc Broadcasting plans to ‘extend targeted, measurable advertising to the broadcast space,’ are nearing fruition,” writes Donna Bogatin in a ZDNet blog.
Bogatin enumerates various recent hints and clues that Google is about to launch its radio effort. The most recent speculation is that via an interface advertisers would provide text to Google, marking words or passages for various types of emphasis, vocal flourish or pauses, and a production house would then generate the creative (see image of survey question).
Google is also considering a set price ad model and not merely an ad auction model, asking in one survey question about the desirability of “purchasing guaranteed media placement positions at a set rate”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
