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Gibson The nightly newscasts from the networks have seen major change in the last year and a half. CBS and ABC have hired second and even third new anchors, and NBC remains in first place but has seen its average margin of victory shrinking steadily in recent weeks, according to Media Life. As Charles Gibson settles into the anchor chair on ABC and Katie Couric comes aboard CBS in September, the turbulence in the nightly news may settle down.
According to Andrew Tyndall, a network news analyst, Couric’s arrival at CBS may increase the amount of sampling that viewers do of rival networks, but it is unlikely that she will convert non-news viewers to the news in that time slot.
The news audience is most likely to grow most, he says, not based on who the anchor is but during periods of heavy news events such as wars, disasters, elections, and so on.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
