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Sony’s billboards for its new white PlayStation Portable which were posted in the Netherlands have been called racist, and Sony has taken them down and apologized, the eCommerce Times reports. The billboards in question showed a white woman dressed in white “threateningly” grabbing the face of a black girl, along with copy that read, “PlayStation Portable White is coming,” according to the article.
This image was one of several versions showing the two women in different poses, the company said, and was meant only to emphasize the color contrast between the existing PSP in black and the new ceramic white PSP. On the Dutch Sony PSP website, the image is a different one: two hands - one black, one white - holding the white PSP.
Last year, Sony “graffiti” ads were criticized in cities across the U.S. The ads made no mention of Sony, were painted by graffiti artists and some said they called into question the “transparency” of advertising. Others, such as New York City Councilman Peter Vallone, felt that while the ads were paid for and legal, they sent the message that graffiti and vandalism are okay.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
