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Nearly three-quarters (73.6 percent) of summer travelers say they will use the Internet to help plan their summer vacation, according to a recent Burst Media survey of nearly 3,000 web users 18 years and older. Use of the Internet to plan summer travel grows as reported household income increases - going from 64.5 percent of respondents reporting incomes of $35,000 or less, to 82.9 percent of respondents reporting incomes of $75,000 or more.
The top choices for what visitors look for in a travel website were destination information (63.2 percent) and the ability to check flight, hotel, and car rental rates/availability (60.6 percent). These were followed by travel promotions and specials (54.0 percent), travel bulletins and alerts (24.7 percent), chat/forum areas covering destinations (14.4 percent), the ability to personalize pages (14.3 percent), and an opt-in newsletter (10.7 percent).
Among respondents who will not be traveling this summer, 44.5 percent stated that they did travel last year. Within this segment, one-third say the price of gasoline played a role in their decision not to travel this summer.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
