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July 17th, 2006

Marketers Struggle to Turn Measurements into Action

The third annual ANA Marketing Accountability survey reports “substantial improvements” in the ability of senior-level marketers to measure and act on ROI, but also cites obstacles to turning metrics into action, MarketingVOX reports. Some 32 percent of senior-level marketers polled said they are satisfied with their ability to measure and act on ROI to improve business results, up from 19 percent in 2005. However, 20 percent of respondents said although they are able to measure ROI they cannot act take corresponding action, mostly as a consequence of organizational and process barriers.

Related topics: Agencies, Planning, Research, Feature, Outdoor, Interactive, Print, Radio, Direct, Television...    email this    permanent link

Click Forensics: Click Fraud Up from Last Quarter

About 14.1 percent of clicks on text ad links are fraudulent, according to a new report scheduled to be released today from Click Forensics, the Associated Press reports (via MarketingVOX). That’s up from 13.7 percent three months ago. A recent report from Outsell estimated the proportion of fraudulent clicks at 14.6 percent.

Related topics: Search Engine Marketing, Buying, Interactive...    email this    permanent link

Vouchers Still King for Mag Publishers

The voucher continues to be the biggest trend in circulation, according to John Tighe, vice president for Time Inc. consumer marketing promotions and operations, DMNews reports.

Related topics: Magazines, List Marketing, Direct, Print...    email this    permanent link

Chicago Tribune to Cut 120 Jobs

The Chicago Tribune will cut 120 positions from its 3,000 employee workforce, Editor & Publisher reports. Publisher David Hiller said that about 40 of these jobs have been vacant and that no decision has been made on how many jobs each department and operation will lose.

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CBS to Put Couric Newscasts on Radio

Katie Couric’s September 5 debut as anchor and managing editor of CBS’s evening newscast will coincide with the show being made available on radio and the Internet in an effort to capture a wider audience, The New York Times reports (via RadioInk).

Related topics: Radio, Television...    email this    permanent link

CBS Etches Ads on Eggs

CBS will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on 35 million eggs in September and October, The New York Times reports. Planned slogans include “Crack the case on CBS” to promote CSI and “Scramble to Win on CBS” to promote The Amazing Race. CBS has arranged to be the only advertiser this fall to use EggFusion’s new etching technology which was first developed for expiration dates.

Related topics: Planning, Entertainment, Promotions, TV Network, Feature, Campaigns of Note, Buying, Direct, Outdoor, Agencies, Branding, Television...    email this    permanent link

CPM Disagreement Stalls Cable Upfront

Cable Upfront Ad Market Shows No Life
Media agencies are demanding significant decreases in the CPM prices versus a year ago, which has slowed the $6.2 Billion upfront cable market to a crawl, MediaPost reports. “The market has absolutely no life,” said one cable advertising network executive. “Agencies are pressing for negatives.” They don’t want to see a plan, he added, “unless there is a negative number attached.” Cable executives are saying deals that are already inked have been at flat pricing versus a year ago.

Related topics: TV Upfront, TV Cable, Television...    email this    permanent link

Direct Marketers See Potential in Satellite Radio

Jordis Rosenquest, senior vice president of communications strategy for Targetbase, part of Omnicom Group’s Diversified Agency Services division, says that satellite radio may provide a perfect vehicle for a new generation of direct marketers, MediaPost reports.

Related topics: Integrated/Cross-Media/Convergence, Opinion, Planning, Email, Buying, Direct, Agencies, Radio...    email this    permanent link

Earnings Drop at NBC Universal

NBC Universal continues to struggle from low ad revenues due to deals that came out of the June/July 2005 upfront market, when revenues dropped some $900 million versus 2004, MediaPost reports. NBC Universal net profits slipped 10 percent in the second quarter to $882 million, from $979 million a year ago.

Related topics: TV Spot Market, TV Upfront, TV Network, Planning, Buying, Television...    email this    permanent link

Questex Acquires IECSC Tradeshows

Questex Media Group has acquired three tradeshows - the International Esthetics, Cosmetics & Spa Conference (IECSC) Las Vegas and Orlando shows, and the Las Vegas Hair & Nail Conference from Show Management, Inc.

Related topics: Outdoor...    email this    permanent link
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July 17th, 2006

Ipsh! Forms Media Buying & Planning Arm for Mobile

Ipsh!, a subsidiary of Omnicom, has launched a new division, FullServ-ipsh!, to provide media strategy, planning, buying and creative for mobile advertising and marketing. FullServ-ipsh! planning and buying services will span all major areas of mobile media: on-carrier deck placement, off-deck WAP (wireless Internet) publications, mobile game advertising, and mobile television channels.

Related topics: Wireless, Agencies, Outdoor...    email this    permanent link
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