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Jordis Rosenquest, senior vice president of communications strategy for Targetbase, part of Omnicom Group’s Diversified Agency Services division, says that satellite radio may provide a perfect vehicle for a new generation of direct marketers, MediaPost reports.
Rosenquest says that satellite with its program sponsorships and branded infotainment is already ad supported although not through traditional 30-second spots. And its interactive quality, she says, will open direct channels. “New things are becoming possible.” And with sponsorships and branded entertainment, direct marketing does not need to be intrusive. People associate direct marketing with junk mail, “but with good creative and a good strategy, it doesn’t have to be annoying.”
With the end of satellite’s early-adopter phase, Rosenquest says new satellite models may be required, including some form of ad support. “Or alternatively, you can have an Internet-style approach with an opt-in, so advertisers could bring you things for categories you are known to prefer.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
