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Ipsh!, a subsidiary of Omnicom, has launched a new division, FullServ-ipsh!, to provide media strategy, planning, buying and creative for mobile advertising and marketing. FullServ-ipsh! planning and buying services will span all major areas of mobile media: on-carrier deck placement, off-deck WAP (wireless Internet) publications, mobile game advertising, and mobile television channels.
The agency said it will also integrate with all other media channels and that planning can be as targeted as handset, carrier, area code, Zip code, basic demographic, income level, gender, and in some instances, location.
Services include: planning mobile media advertising opportunities, negotiating and buying, comprehensive measurement, optimizing and reporting. Planning can be as targeted as handset, carrier, area code, Zip code, basic demographic, income level, gender, and in some instances, location. Additionally, FullServ-ipsh! will handle the creative process that may include WAP site development or mobile video.
“Increasingly, major brands across all verticals — from the Discovery Channel to Britney Spears to Ernst & Young — are including mobile in their marketing and advertising campaigns to acquire customers, increase awareness and build loyalty,” said ipsh! Managing Director Shabnum Norling, who will oversee the new division. “Moreover, the wireless Internet is starting to gain significant traffic, with an estimated 500 million impressions served by WAP advertising engines just last month, according to our stats.”
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