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Arbitron is changing the previously published start dates for the Winter 2007 and Spring 2007 radio rating surveys in all markets in order to “harmonize” quarterly ratings surveys with Portable People Meter reporting schedule, the company announced.
Going forward, Arbitron will no longer place a one-week break between the Spring and Summer surveys as had been the company’s practice since 1996. In the 97 continuously measured markets, the quarterly survey periods for the Arbitron diary-based radio ratings services will now consist of four contiguous 12-week surveys, beginning with the Winter Survey which starts in January and concluding with the Fall Survey which ends in December.
In two-survey-per-year markets, Arbitron will conduct only the Spring and Fall surveys.
Starting in 2007, in markets measured by the Portable People Meter, there will be an additional four weeks of measurement covering the “holiday period” between the last week of the Fall Survey and the first week of the Winter survey.
This means that in PPM markets, Arbitron will annually release thirteen individual four-week rating reports. Twelve will correspond to the individual survey phases typically used in the Arbitrends service. The thirteenth four-week report in the annual cycle will occur between the last week of the Fall Survey and the first week of the Winter survey.
These changes in dates apply to all Arbitron markets, not just Portable People Meter markets, but only Portable People Meter markets will have the “Holiday Report” between the last week of the Fall Survey and the first week of the Winter survey.
The Arbitron survey week will remain Thursday through Wednesday. All Arbitron survey periods will continue to begin on a Thursday.
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