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CW’s fall line up will include two new shows and will also rely on shows that are already established, Mediaweek reports. The new shows will include the drama Runway, and comedy, The Game. Established shows include 7th Heaven, Everybody Hates Chris, and Gilmore Girls.
When asked by reporters why there weren’t more new shows, Dawn Ostroff, president of CW responded: “The strategy all along was to depend on established franchises to help bring in viewers. You have to realize we have a very tall order. We need to communicate to all of these viewers, and all of these devoted fans, a new network, and, in many cases, a new channel to find their favorite shows.”
About 60 per cent of the country will have to migrate from their UPN stations to their old WB stations, and about 28 per cent of old WB viewers will have to migrate to what was the UPN affiliate in those regions. In other cases, there will be a station carrying CW that carried neither UPN nor the WB.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
