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CW’s fall line up will include two new shows and will also rely on shows that are already established, Mediaweek reports. The new shows will include the drama Runway, and comedy, The Game. Established shows include 7th Heaven, Everybody Hates Chris, and Gilmore Girls.
When asked by reporters why there weren’t more new shows, Dawn Ostroff, president of CW responded: “The strategy all along was to depend on established franchises to help bring in viewers. You have to realize we have a very tall order. We need to communicate to all of these viewers, and all of these devoted fans, a new network, and, in many cases, a new channel to find their favorite shows.”
About 60 per cent of the country will have to migrate from their UPN stations to their old WB stations, and about 28 per cent of old WB viewers will have to migrate to what was the UPN affiliate in those regions. In other cases, there will be a station carrying CW that carried neither UPN nor the WB.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
