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The New York Times reports that it plans to reduce the size of the newspaper effective April 2008, making it narrower by one and a half inches. It will also close its printing operation in Edison, N.J. The resizing will be accompanied by a phased-in redesign of the paper and will mean the loss of 250 production-related jobs.
The reduction in the size of The Times will mean a loss of five percent of the space the paper devotes to news. If the paper only reduced the size of its pages, it would lose 11 percent of that space, but the paper will add pages to make up for some of the loss.
Reduced circulation numbers for U.S. newspapers has forced many publishers to rethink design. Newspapers including USA Today, The Los Angeles Times and The Washington Post have already reduced their size. The Wall Street Journal announced in October that it would shrink its pages starting next year.
The company said the changes would save about $42 million a year — $30 million by consolidating printing at College Point and $12 million by reducing the size of the paper.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
