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Campus Media Group is targeting college students with ads and special offers via mobile phones, Media Life reports. To date, 3 million students have opted to receive the ads on their cell phones. “It’s an effective way to reach students in a time-sensitive way,” said Joel Eisfelder, media director. “It makes it easier to get in front of students on the go, using a medium they like to use.”
Messages consist of text, images, audio or video. A text message can be up to 160 characters or about 30 to 40 words. They can be used with other forms of direct-response advertising like billboards, TV, internet and newspapers. The calls are used to promote contests, coupons and announcements, and are only sent to the student once. “Some see it as too intrusive to use it regularly,” Eisfelder said. “So we don’t want to overdo it.”
Students opt in through their wireless providers to receive messages. The number of messages sent is limited to four per month. “About 20 percent forward the message to a friend,” said marketing director Jason Bakker.
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Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
