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Campus Media Group is targeting college students with ads and special offers via mobile phones, Media Life reports. To date, 3 million students have opted to receive the ads on their cell phones. “It’s an effective way to reach students in a time-sensitive way,” said Joel Eisfelder, media director. “It makes it easier to get in front of students on the go, using a medium they like to use.”
Messages consist of text, images, audio or video. A text message can be up to 160 characters or about 30 to 40 words. They can be used with other forms of direct-response advertising like billboards, TV, internet and newspapers. The calls are used to promote contests, coupons and announcements, and are only sent to the student once. “Some see it as too intrusive to use it regularly,” Eisfelder said. “So we don’t want to overdo it.”
Students opt in through their wireless providers to receive messages. The number of messages sent is limited to four per month. “About 20 percent forward the message to a friend,” said marketing director Jason Bakker.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
