»
The Discovery Channel is using giant shark balloons to promote its annual “Shark Week,” which takes place July 27 to August 4, MediaPost reports.
Discovery has installed five giant balloons on top of its corporate headquarters in Silver Spring, Maryland. Each balloon represents a section of the great white shark, and are located on the four sides of the building near its top floors, with one balloon on the roof. The balloons appear as the head, tail, dorsal fin and lateral fins of the shark.
“It’s 446 feet long, 200 feet wide, and 112 feet tall,” says Julie Willis, senior vice president of marketing. The measurements are the correct proportions of the actual great white shark and were used to calculate the right sizes by creating a model of the building and using shark overlays, she notes.
According to Willis, Discovery is looking for new ways to generate interest with its promotions. The shark promotion will include stopping New York City pedestrians to ask shark-trivia questions. It will also include a shark Web site, video, online games and prizes.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
