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Market leader Google’s share of the U.S. search market continues to increase - the eleventh consecutive month of growth, according to comScore Networks (via MarketingVOX).
Google accounted for 44.7 percent of U.S. online searches in June, up from 36.9 percent in June 2005, writes Internet Retailer, citing comScore. Yahoo, MSN and Ask search share declined from a year ago. MSN, in third place, declined most, dropping to 12.8 percent market share from 15.7 percent. Yahoo’s share dropped to 28.5 percent from 30.4 percent a year ago; Ask’s share decreased to 5.1 percent from 6.0 percent.
Americans conducted 6.4 billion searches in June, a 6 percent decline from May (a seasonal effect), but a 29-percent increase over June 2005, according to comScore. Google sites led in search query volume with 2.9 billion searches conducted in June, followed by Yahoo sites (1.8 billion) and MSN-Microsoft sites (818 million).
In the second quarter, 19.9 billion online searches were conducted, up 12 percent from Q1 (17.7 billion searches), and up 30 percent from Q2 of last year (15.3 billion searches). In Q2, Google registered the most search queries (8.8 billion), followed by Yahoo (5.6 billion), and MSN (2.6 billion).
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