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According to Nielsen’s Product Placement tracking service, Coca-Cola ranked the highest for overall product placements during prime time in the first quarter, MediaPost reports.
Coke acquired 2,551 “product occurrences” in the first quarter of 2006 with 98 percent of them on the Fox hit American Idol.
On Idol, Coca-Cola logos are stamped on cups which are shown near the judges throughout the show. In second place was 24-hour fitness which accumulated 399 “product occurrences” most of which occurred during NBC’s reality show The Big Loser.
That helped “Loser” follow “Idol” with the second-most placements among shows in 1Q, with 945, Media Daily notes. Other sponsors of American Idol ranked as follows: Nike 304 placement and Cingular Wireless ranked fourth with 273 placements. Ford, the third top-tier Idol sponsor, failed to make the top 10.
The success of placements has led companies to abandon 30-second commercials to intertwine their products into the plots and dialogues of some of TV’s prime-time shows. Earlier research from Nielsen Media Research showed that the number of placements rose 30 percent last year to 108,261.
According to recent research, almost 50 percent (48.9 percent) of senior marketing executives report paying for an editorial or broadcast placement.
An analysis of brand appearances on network prime-time TV in the fourth quarter of last year by TNS Media Intelligence, showed that nearly 11 percent of all programming minutes include a brand reference - with some shows having more minutes of product placement than TV commercial time.
According to that study, the average show containing four minutes 25 seconds of product placement and 17 minutes and 35 seconds of local and national TV commercials
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
