Study: Most Corporate Bloggers Work Without Guidelines
Corporate bloggers report positive results from blogging, even though they’re pretty much directionless, according to a new study.
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Corporate bloggers report positive results from blogging, even though they’re pretty much directionless, according to a new study.
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Adidas had the most overall brand exposure during the 2006 World Cup final between Italy and France, garnering over 1.2 billion impressions among adults 25-54, according to Nielsen Sports.
Adidas was also the clear winner in apparel sponsorship, due to its recognizable logo seen on the uniforms throughout the game. Nearly 30 percent of the exposures to the adidas brand were generated from its logo appearing on the jerseys and shorts worn by French players, and on the referees’ uniforms. In fact, despite not being worn by the winning team, adidas was able to achieve 83 percent of the 426 million apparel-related exposures throughout the match.
ABC has renamed its prime-time news show “World News with Charles Gibson.” The change from “World News Tonight” is an effort to reflect the network’s 24-hour delivery system through webcasts, MediaPost reports.
Fox Atomic, the young-adult genre division of Fox Filmed Entertainment, is launching an entertainment and social networking site.
Respond2 Communications, a full-service direct response television agency in the country, has acquired Marketing & Media Services Inc., which Respond2 says will expand the capabilities of its media planning and buying division Cmedia to include expansive per inquiry DRTV services to its clients.
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Macy’s will be the subject of a reality television show, The New York Times reports. “Unwrapping Macy’s” will delve into how the retailer operates its stores, selects merchandise, creates a catalog and runs events like the annual Thanksgiving Day parade.
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Rodale’s recently announced Liz Vaccariello as the new Editor-in-Chief for Prevention magazine. Vaccariello will start her new position in August, Media Week reports. Vaccariello now serves as executive editor for Fitness Magazine.
While Arbitron waits for Media Rating Council accreditation before going live with its PPM service in Houston, The Media Audit released a limited study supporting the use of cell phones as the electronic measurement device for radio. Sixt-six percent of respondents said they were more likely to participate in a radio study by carrying a cell phone compared to 18 percent who preferred a pager.
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NBC will make the premier episodes of Sony’s Kidnapped and Warner Brothers Studio 60 on the Sunset Strip available for Netflix subscribers before they arrive to TV. There are 5 million Netflix subscribers.
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Skip Weller is stepping down as president of NextMedia Radio, which he founded in 1999, RadioInk reports. NextMedia operates 58 stations in 15 rated markets around the country. An official announcement is expected later today. Visit radioink.com later today for more details.
US Airways plans to sell ads on its air-sickness bags, The Associated Press reports. The new bags should appear in September. US Airways has not decided how much it will charge for the ads, and has only begun negotiating with companies that could be interested.
“They’re in every back seat pocket,” said spokesman Phil Gee. “We figure while it’s there, why don’t we make it multipurpose?”
