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NBC will make the premier episodes of Sony’s Kidnapped and Warner Brothers Studio 60 on the Sunset Strip available for Netflix subscribers before they arrive to TV. There are 5 million Netflix subscribers.
According to Broadcasting and Cable, it is believed to be the only promotional deal between a network and the largest online movie rental service scheduled for fall. However, the deal does not mean Netflix won’t enter into promotional arrangements with other broadcast and cable networks in the future.
CBS is in the early stages of discussing promotional ideas, but to date has nothing to report. Other networks such as ABC, Fox and The CW have stated they have not discussed any deals with Netflix.
NBC will create DVD’s of the premier shows six weeks prior to the debuts. The special DVD’s will include preview trailers of the network’s other new fall dramas. They will be mailed to subscribers of Netflix once they are added to their personal queues on Netflix.com. For people who show early interest in the offer, the promotion will be extended to September 17.
For the first time, Scripps Network is posting a TV show to the web before it is broadcast. HGTV network’s first broadband webisode will launch October 17, on HGTV.com five days before the TV show, My First Place, airs. Viewers can watch anytime that week before the series premieres on Saturday. The series features couples, singles, and families moving into their first homes.
Starting last year, there were a string of shows that premiered in places other than TV as broadcasters looked to create word of mouth before shows aired. Scripps Network posted My First Place on the web before its broadcast. The Cartoon Network’s Adult Swim property debuted content online prior to its on-air broadcast and the WB network made the entire first episode of Supernatural available on Yahoo seven days before the show aired.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
