Jeep Launches Bobblehead Campaign
Bobbleheads will have a big role in Jeeps multimillion-dollar campaign for the Compass.
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Bobbleheads will have a big role in Jeeps multimillion-dollar campaign for the Compass.
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Miller Tabak analyst David Joyce has lowered his May forecast of a 4.5 percent increase in the upfront to only a 1 to 2 percent increase over last year, in the face of a decidedly weak syndication market, Media Life writes. The weak movement in syndication should come as no surprise following the sluggish network upfront, which was down an estimated 2 percent from last year, and the cable upfront which is expected to only be up between 2 to 3 percent (compared to the initial forecasts of a 7 percent bump).
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Those who volunteer for word-of-mouth campaigns prefer talking about - surprise - easy-to-talk-about products, and those from established marketers, according to new study, while another says novelty does play in important role in WOM.
Interpret has launched a new video game measurement system, Gameasure, that the company says provides title, demographics, reach, frequency, duration and depth of engagement metrics. Interpret has signed a deal to provide the measurements to IGA Worldwide’s in-game ad network.
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The United States Postal Service sent a bright orange, oversized self-mailer to 200,000 prospects in a direct mail campaign in June, and is seeing a 2.6 percent response rate, writes DM News. The campaign was sent to direct mail marketers to help them sell the direct mail concept to clients and potential clients. The USPS has, in recent years, been reaching out to the direct mail marketplace to tout its services, but has mostly focused on ad agencies and advertisers in big companies, according to Rod DeVar, USPS national manager of advertising and promotions. But the Postal Service has developed new services and tools for mail marketers - such as personalized postage for businesses - and felt that direct mail marketers could benefit from knowing about them.
Running display ads can significantly improve a concurrent search campaign’s results, according to a new study.
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In a first for a broadcast network, NBC is guaranteeing Toyota a specific level of viewer-engagement for its television programs.
The new morning show, “Wake Up With Whoopi,” syndicated by Premiere Radio Networks, recently signed another affiliate, Cincinnati’s WVMX-FM Channel’s Mix 94.1. The show will debut on August 14.
Over the next few weeks, Mini Cooper will be launching a new ad campaign targeted at the 150,000 people across the U.S. who already own the car.
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