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Over the next few weeks, Mini Cooper will be launching a new ad campaign targeted at the 150,000 people across the U.S. who already own the car.
The ad campaign will run in magazines such as The New Yorker and Maxim, and will only be available for current owners to read. The ads will be encrypted. Mini owners are being sent a book stocked with special glasses, a decoder and a “magic window decryptor,” Business Week reports. Owners will use the decoder tools to find Web addresses in the ads that point them towards free prizes or invitations to events.
The idea is create word of mouth among owners and a certain amount of jealousy in the eyes of people who can’t read the ads or attend the events.
The first event will include an invitation to join the “Mini Takes the States,” a cross-country car event from Monterey, Calif. to Lakeville, Conn. A spy motif will also be used for another event, involving joke switch covers for the Mini Cooper dashboard that read “ejector seat.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
