Illicit Adware Infects MySpace Users
Up to a million users of MySpace and other sites serving up an ad for patio furniture this month may have been infected with surreptitious adware.
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Up to a million users of MySpace and other sites serving up an ad for patio furniture this month may have been infected with surreptitious adware.
Targeting new residents is the most effective way to replace the 20 percent to 40 percent annual customer turnover rate that typical small retail operations face.
Advertisers are thinking outdoors more and more as TV, Radio, and Online categories deal with new technologies - like Tivo, MP3 players, and pop-up blockers - that help consumers bypass advertisements.
Hallmark Magazine, a new bimonthly title, closed ad sales for its first issue 30 percent above projected goals for revenue and 20 percent above goals for pages, writes MediaPost. The single ad planned for a Hallmark brand got bumped for lack of space. Advertisers will include Estee Lauder, Epson, Unilever and Kraft. Hallmark will use the distribution power of its estimated 4,000 stores, shelf space in drugstores, supermarkets and other retailers nationwide, and a holiday event during which retail stores give their best shoppers (about 300,000 of them) a gift bag, which this year will include Hallmark Magazine.
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NBC assured TV critics at the semi-annual Television Critics Association meeting that the network would not finish in fourth place next year. “Our ratings will definitely be better,” Kevin Reilly, president of NBC Entertainment, is quoted as saying in MediaPost. But he also pointed out that the way TV writers write about the medium should shift, saying that there is too much focus on the traditional September-to-May season ratings. TV viewing takes place year-round, for many venues, he said.
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Following a week of announcements concerning advertising to children - a July 20 forum in Washington, D.C., scrutinized possible links between such advertising and childhood obesity, while a report issued by the Kaiser Family Foundation found that 85 percent of top food brands that target children through TV ads also use branded websites to market to kids - Disney Consumer Products has announced a deal with supermarket retailer Kroger to introduce more than 100 Disney-branded healthy food items, Brandweek reports.
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Computerworld has been named the best business-to-business publication, winning the Magazine of the Year Award from The American Society of Business Publication Editors (ASBPE) for the second time in three years, publisher IDG announced today. It also received the gold in the “Overall Web Publication” category for its website, bringing its total awards tally to 13 for the event.
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Based on data from Houston, Arbitron says people are carrying the Portable People Meter 14-15 hours per day.
The news follows the release of a Media Audit study released last week finding that sixty-six percent of respondents said they were more likely to participate in a radio study by carrying a cell phone compared to 18 percent who preferred a pager - like PPM.
Retailers are already gearing up for the onslaught of students and their parents expected in the aisles during the back-to-school shopping season. Unfortunately for retailers, consumers are planning to start shopping later than they did last year and are hoping to spend about the same amount of money they did last year.
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Consumers Union, which publishes Consumer Reports, is introducing ShopSmart, a shopping magazine intended for women over 30, on Aug. 1.
The media planning policy of T-Mobile has come under fire by the company’s own CEO, Robert Dotson, who insisted the company pull its ad off Fox’s FX shows Rescue Me and It’s Always Sunny in Philadelphia, claiming that the channel’s content was “inconsistent with who we are and what we stand for,” writes AdAge. The outburst came after Don Wildmon and his American Family Association bombarded Dotson’s inbox with emails complaining about the company’s support of the FX shows.
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Paid search is the primary driver of growth in the online advertising market, having overtaken display advertising in 2005, and it will remain the largest component over the next five years, driving online ad spend to nearly one-tenth of total U.S. ad spend, reports MarketingVox.
In a deal estimated to be in the neighborhood of $1.2 million per episode, Lifetime has acquired the exclusive basic cable rights to ABC’s hit show, Grey’s Anatomy, writes Mediaweek. Beginning in January, Lifetime can begin running one episode per week from season one of the show, and in fall 2009 can begin running the show as many days of the week as it likes.
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People.com will get a roll-out of a new design this fall, one that combines photos, video, podcasts and an archive of 30 years of content in the attempt to be a go-to destination for celebrity news, writes Mediaweek. The redesign will also allow for larger ad units, and advertisers will soon be able to sponsor features and galleries online. Earlier this summer, People took over the majority of advertising sales for the site from AOL, which is a relief to advertisers, according to the article.
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