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Based on data from Houston, Arbitron says people are carrying the Portable People Meter 14-15 hours per day.
The news follows the release of a Media Audit study released last week finding that sixty-six percent of respondents said they were more likely to participate in a radio study by carrying a cell phone compared to 18 percent who preferred a pager - like PPM.
Billboard Radio Monitor reports the following demo breakdown of average PPM carry times for June in Houston: Men 18-34: 14 hours, 56 minutes; Women 18-34: 13 hours, 59 minutes;
Men 35-54: 15 hours, 18 minutes; Women 35-54: 14 hours, 48 minutes; Men 55+: 15 hours, 33 minutes; Women 55+: 15 hours, 33 minutes.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
