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In a deal estimated to be in the neighborhood of $1.2 million per episode, Lifetime has acquired the exclusive basic cable rights to ABC’s hit show, Grey’s Anatomy, writes Mediaweek. Beginning in January, Lifetime can begin running one episode per week from season one of the show, and in fall 2009 can begin running the show as many days of the week as it likes.
Early reports indicated that TNT and Oxygen had nearly nailed Grey’s Anatomy in a joint deal, but Lifetime apparently outbid the two. Grey’s syndicator, Buena Vista Television, is quoted as saying the show is a great fit for Lifetime because it “attracts the highest ratings and concentration of young female viewers of any show in prime time.”
Lifetime, which has phased out the slogan “Television for women” and has been concentrating on content, picked up the rights to ABC’s Desperate Housewives for a reported $1.2 million per episode this spring; the show will begin airing on Lifetime August 5.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
