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In a deal estimated to be in the neighborhood of $1.2 million per episode, Lifetime has acquired the exclusive basic cable rights to ABC’s hit show, Grey’s Anatomy, writes Mediaweek. Beginning in January, Lifetime can begin running one episode per week from season one of the show, and in fall 2009 can begin running the show as many days of the week as it likes.
Early reports indicated that TNT and Oxygen had nearly nailed Grey’s Anatomy in a joint deal, but Lifetime apparently outbid the two. Grey’s syndicator, Buena Vista Television, is quoted as saying the show is a great fit for Lifetime because it “attracts the highest ratings and concentration of young female viewers of any show in prime time.”
Lifetime, which has phased out the slogan “Television for women” and has been concentrating on content, picked up the rights to ABC’s Desperate Housewives for a reported $1.2 million per episode this spring; the show will begin airing on Lifetime August 5.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
