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NBC assured TV critics at the semi-annual Television Critics Association meeting that the network would not finish in fourth place next year. “Our ratings will definitely be better,” Kevin Reilly, president of NBC Entertainment, is quoted as saying in MediaPost. But he also pointed out that the way TV writers write about the medium should shift, saying that there is too much focus on the traditional September-to-May season ratings. TV viewing takes place year-round, for many venues, he said.
For example, NBC found itself a hit this summer, with America’s Got Talent. Come fall, the network has two new shows that are both based on a Saturday Night Live-type sketch-comedy series. One, Studio 60 on the Sunset Strip, is expected to be popular with viewers, at least based on pre-season buzz. The other is called 30 Rock, from SNL writer/performer Tina Fey.
Both came from hot talents and were solid shows, and if NBC had not acted, one of the shows would have gone to a competitor, Reilly says.
Last July, Reilly’s message to the same group of critics was quite different. He said that while the network wouldn’t see much of a ratings increase in 2005 fall season, “let’s reach for creativity. Let’s try to find that explosive higher ground. And if it means we’re struggling a little bit in the short run with some advertising concerns, so be it.”
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The spot began airing…
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Though the study,…
