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NBC assured TV critics at the semi-annual Television Critics Association meeting that the network would not finish in fourth place next year. “Our ratings will definitely be better,” Kevin Reilly, president of NBC Entertainment, is quoted as saying in MediaPost. But he also pointed out that the way TV writers write about the medium should shift, saying that there is too much focus on the traditional September-to-May season ratings. TV viewing takes place year-round, for many venues, he said.
For example, NBC found itself a hit this summer, with America’s Got Talent. Come fall, the network has two new shows that are both based on a Saturday Night Live-type sketch-comedy series. One, Studio 60 on the Sunset Strip, is expected to be popular with viewers, at least based on pre-season buzz. The other is called 30 Rock, from SNL writer/performer Tina Fey.
Both came from hot talents and were solid shows, and if NBC had not acted, one of the shows would have gone to a competitor, Reilly says.
Last July, Reilly’s message to the same group of critics was quite different. He said that while the network wouldn’t see much of a ratings increase in 2005 fall season, “let’s reach for creativity. Let’s try to find that explosive higher ground. And if it means we’re struggling a little bit in the short run with some advertising concerns, so be it.”
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
