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Advertisers are thinking outdoors more and more as TV, Radio, and Online categories deal with new technologies - like Tivo, MP3 players, and pop-up blockers - that help consumers bypass advertisements.
Recently, 1-800-Flowers.com bypassed the web and created an entire ad campaign for a particular product outdoors, The Financial Times reports. For the first time, 1-800-Flowers - which had only advertised online previously - put ads on buses, subway stations and across the urban landscape.
The company’s revenues were seven times higher in markets where the outdoor ad campaign was tested.
The Outdoor Advertising Association of America estimates that outdoor will be a $10billion business within the next five years. New tech advances, in part, are spurring growth: LED flat screens allow for a number of messages to rotate every few seconds which means advertisers can split the costs of digital boards; Clearer screens with high-definition image quality are also appearing; and Bluetooth-capable and text message-friendly billboards that allow viewers to download songs or video clips and learn more about an advertised product are also being deployed.
But the U.S. is still behind the U.K in outdoor advertising. One reason could be the lack of a uniform way of measuring viewership The Traffic Audit Bureau (TAB) is in the midst of creating such a tool but it will not be available until at least next year.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
