Smirnoff, Bond Announce Media Campaign
The partnership between Smirnoff Vodka and James Bond which began in 1962’s “Dr. No,” is being renewed in “Casino Royale,” set to release November 17, 2006.
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The partnership between Smirnoff Vodka and James Bond which began in 1962’s “Dr. No,” is being renewed in “Casino Royale,” set to release November 17, 2006.
Inc. and Fast Company magazines will participate in the new Rapid Report circulation-reporting program launched this month by the Audit Bureau of Circulations (ABC).
DoubleClick says its DART Motif for Flash-in-Flash powers measurable and engaging advertising within immersive flash and video environments.
Carat Fusion has expanded its search marketing capabilities with the hiring of seven search marketing professionals, including a new Director of Search Marketing for the West Coast.
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Dodge has sponsored a DVD sampler inserted in Paste magazine’s August issue to promote its new Caliber SUV.
In Los Angeles last week, KFI-AM (640) finished first in overall ratings, the first time an AM station in Southern California has done that in twenty years, writes the LA Times. And, though it was a first in Southern California, other major market cities such as Philadelphia, Chicago, San Francisco and San Diego have AM stations that are ranked either No. 1 or are in the top 5.
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XM Satellite Radio and ASCAP have entered into a new, five-year music licensing agreement in which XM will pay licensing fees to ASCAP for the public performance of copyrighted musical compositions in the Society’s repertory of over seven million works, XM announced today.
Mommycast Podcasts have been propelled into the mainstream since iTunes launched, and they could significantly affect ad models, according to a Nielsen Analytics report, MarketingVox writes.
Pitney Bowes Inc. has agreed to purchase Print Inc., provider of bundled offerings of printer supplies, service and equipment to manage document production, for $47 million, and will integrate Print Inc.’s operations into a wholly owned subsidiary of the company, Pitney Bowes Direct, writes DM News.
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The FCC has released the full text of a notice it adopted in June - one that opens up its radio ownership rules - seeking input on radio ownership limits for reconsideration and possible revision, according to Radio Ink. In the notice, Further Notice of Proposed Rulemaking, the FCC points out that the Third Circuit Court of Appeal remanded the FCC’s numerical radio station owner limits because the FCC failed to “sufficiently justify the rules,” and that it also failed to demonstrate how the rules, which set varying station ownership limits based on market size, promote the emergence of equal-sized competitors in markets, according to the article.
Puma flip book Nicktoon Networks is taking off on a cross-country mobile tour, visiting Comic-Con International and the Nicktoons Network Animation Festival at Nicktoons Studios, and at each stop, the network will give kids flip books that play back full-motion clips from two new original animated shows, according to the company.
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Julie Roehm A task force comprised of members of the Association of National Advertisers and the American Association of Advertising Agencies exploring the development of an online trading system for buying and selling media plans to announce preliminary details as early as today, writes MediaPost. The trading system, for traditional media, has been controversial because some big media companies such as major television networks fear that such an electronic trading system would “commoditize” the value of their medium and drive prices down.
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Fox entertainment president Peter Liguori answered questions about serialized programs, and the effect of early cancellation of those series on viewers, at a session during the annual TV critics convention in Pasadena. The press asked Liguori what the implications are for viewers when serialized dramas don’t work out and are cancelled before questions raised in the shows are answered, according to Mediaweek.
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The Wall Street Journal is forming a new fashion and design bureau under current media and marketing deputy bureau chief Lisa Bannon, WWD reports. While coverage of fashion and design will increase, they won’t become a separate section of the paper. Coverage will, however, be given its own name, and those topics will have articles in the Journal every day.
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