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Carat Hires Seven Search Marketers

Carat Fusion has expanded its search marketing capabilities with the hiring of seven search marketing professionals, including a new Director of Search Marketing for the West Coast.


Bill Mungovan has been hired to take a lead role in managing search campaigns for the agency’s west coast clients. Mungovan previously served as Director, Client Relations at LookSmart, and also worked for Snap/NBCi in the search and directory space. Additionally, Carat Fusion has hired several other new staff to expand search marketing capabilities in several of the agency’s offices nationwide.

Carat Fusion now has 35 search-focused specialists working within its search and affiliate marketing practice, and has seen double-digit growth in the number of its search staff in the last year. The agency’s search team has worked on search campaigns for a variety of brands including AOL, EchoStar, Hyundai, John Deere, Kodak, Pfizer, Revlon and Wachovia.

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Sirius XM Shows Restraint, Most Holiday Music Begins Post Thanksgiving

Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.

The newly merged company…

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Knock-tober: McClatchy, New York Times Co., Media General Take Hits

October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.

The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…

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NAB Works Hard to Prep U.S. for Digital Transition

The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.

The spot began airing…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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Journalists Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…

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One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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