»
DoubleClick says its DART Motif for Flash-in-Flash powers measurable and engaging advertising within immersive flash and video environments.
Digital advertising technology and services firm DoubleClick has launched DART Motif for Flash-in-Flash, which it says is the industry’s first solution that enables publishers of Flash content to offer an advertising experience as immersive and engaging as the content itself, MarketingVOX reports. It is intended to be a single solution for managing the rich media process.
DART Motif for Flash-in-Flash is intended to avoid complex workarounds to integrate rich media ads into entertainment, gaming, video and other Flash content. It, in turn, is integrated with DoubleClick’s DART for Publishers ad management solution and so takes advantage of the latter’s targeting and inventory management capabilities.
The new solution accelerates the ad process with creative Motif Effects, integrated DART for Publishers ad serving, and Audience Interaction Metrics reporting, capturing the audience interaction metrics to prove the value of inventory to advertisers.
Motif Effects are ad products designed for all Flash environments and include familiar floating and expanding ads through advanced formats like bugs, skins and transitionals. DART Motif for Flash-in-Flash integrates into any Flash video player, allowing publishers to easily insert pre- or post-roll advertising into their video content streams.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
