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Fox Pres. Fields Questions on Serialization, Cancellation

Fox entertainment president Peter Liguori answered questions about serialized programs, and the effect of early cancellation of those series on viewers, at a session during the annual TV critics convention in Pasadena. The press asked Liguori what the implications are for viewers when serialized dramas don’t work out and are cancelled before questions raised in the shows are answered, according to Mediaweek.

Last week, CBS Entertainment president Nina Tassler was apparently pounded on the same issue when her answers, such as, “In success, those questions will be answered,” left reporters unsatisfied, according to the AP. If Jericho, a show about a town left in chaos as it wonders whether it’s the only place that survived a nuclear holocaust, was cancelled, she was asked, would viewers be given any answers? Again, she responded that hopefully the show would succeed and the question would be moot.

When asked whether viewers would sour on serialized dramas if they were repeatedly cancelled with no resolution, Tassler tossed it off as “irrelevant,” saying she didn’t think audiences made viewing choices that way. Her answer prompted a disbelieving reporter to ask, “Are you serious?”

Liguori, however, faced such questions head-on.

“It’s not an idea we like to think about going into a season. But frankly, we do have to have some plans, that, say these shows don’t work, how do we wrap them up, how do we give the audience some satisfaction. And I think that there are ways to do it. One, we’d love to have an episode that does wrap it up….even if we did a conversation with the showrunner or creator, put that out online, and have text on it. I do think the audience deserves some closure,” he is quoted as saying in Mediaweek.

He adds: “Frankly, I think the industry on the whole, we all have to start thinking about that, because if, in fact, some of these serialized shows are cancelled, and there’s no explanation, there’s no satisfaction, I’d have fear for next year, when a bunch of serialized shows come out, will audiences now be really gunshy about committing to these shows?”

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Sirius XM Shows Restraint, Most Holiday Music Begins Post Thanksgiving

Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.

The newly merged company…

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Knock-tober: McClatchy, New York Times Co., Media General Take Hits

October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.

The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…

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NAB Works Hard to Prep U.S. for Digital Transition

The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.

The spot began airing…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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Journalists Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…

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One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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