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Inc. and Fast Company magazines will participate in the new Rapid Report circulation-reporting program launched this month by the Audit Bureau of Circulations (ABC).
The new reporting program is voluntary and allows consumer publishers to release top-line circulation data on an issue-by -issue basis within weeks of an on-sale or distribution date. Other publishers that have announced their participation include American Media Inc. and Meredith Publishing Group, who indicated that all of their ABC audited titles will participate in the program.
Approximately 15 percent of respondents to a survey conducted by ABC of its consumer magazine members expect to participate in the Rapid Report program. Data entered into the program is not yet audited, but initial participants have agreed to report circulation figures for six months, after which those submissions will be reconciled with the final, audited numbers.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
