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The Wall Street Journal is forming a new fashion and design bureau under current media and marketing deputy bureau chief Lisa Bannon, WWD reports. While coverage of fashion and design will increase, they won’t become a separate section of the paper. Coverage will, however, be given its own name, and those topics will have articles in the Journal every day.
In a statement, Journal publisher L. Gordon Crovitz said that Journal readers are “the most affluent and most influential, style-setting women.” He also said that Journal readers purchase “more women’s fashion items than do all the readers of the women’s magazines - combined.”
The article points out, however, that the Journal claimed it would expand its fashion and style coverage when the Journal launched its Weekend section and when it launched the Saturday edition. But now, with the addition, in December, of New Yorker ad sales veteran Richard Skeen as head of the Journal’s Consumer Group, and Vanity Fair and Town and Country vet Jamie Friedman onboard to tackle luxury and retail advertising, it looks as though the Journal may be ready to deliver on its promises.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
