ABC Appoints New Executive Team for GMA
In the hopes of beating NBC’s Today show in morning viewers, ABC has appointed a new executive team for Good Morning America.
In the hopes of beating NBC’s Today show in morning viewers, ABC has appointed a new executive team for Good Morning America.
Leon Henry Inc., an insert media and mailing list management company, manages and brokers several insert programs that have seen significant response from buyers in the Bible Belt.
U.S. adults whose households have a digital video recorder are more upscale than those that do not. They also watch less TV than households without DVRs and are more likely to be heavy readers of magazines and newspapers.
The reputations of 97 out of 100 email-sending IP addresses are bad enough that email providers would likely block their messages, according to an email study.
Radio revenues have struggled to remain positive in the early part of the year, but have shown some signs of life in May, leaving many to wonder whether the year will end up or down.
Arbitron, which has been delivering PPM news on almost a daily basis in the last few weeks, has released a new study, “The Value of Play-by-Play in a PPM World,” finds that PPM consistently captures more listeners to sporting events on radio, especially those with afternoon and early-evening start times and delivers quicker, more reliable and more detailed reporting on sports radio broadcasting than the current radio ratings system.
While the standard Arbitron radio diary does indicate that flagship sports stations have higher cume audiences during a regular season, the Arbitron PPM shows a significantly larger total audience for play-by-play sports then does the paper and pencil diary.
In addition cume audiences for play-by-play sports is directly linked with start time. For the most part, earlier games will have higher cumes, according to the presentation.
The number and percentage of invalid clicks on ads will be shown to Google advertisers, as the search giant takes on the nagging issue of click fraud.
Nielsen Media Research has officially rejected new cable TV network ReacTV’s request to purchase Nielsen’s ratings data because the network’s owner, Frank Maggio, who also owns Nielsen’s rival, ErinMedia, has criticized Nielsen’s methods and management. ErinMedia plans to provide TV ratings based on actual viewing data gathered directly from digital set-top TV devices.
Time Inc. is shuttering Teen People with the September issue after eight years of publication, following the footsteps of Hachette Filipacchi which unexpectedly folded Elle Girl in April.
Trade Show activity revenue figures for first quarter 2006 posted a 1.4 percent increase in revenue over the first quarter 2005, registering $2.74 billion in total revenue.
Business Information Network’s report for May 2006 shows total revenue year-to-date for business publications up a modest one percent compared to the previous year.