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U.S. adults whose households have a digital video recorder are more upscale than those that do not. They also watch less TV than households without DVRs and are more likely to be heavy readers of magazines and newspapers.
According to data from Mediamark Research Inc., 11.2 percent of adult households have a DVR.
Adults in DVR households tend to watch less TV than households without DVRs; they are 23 percent less likely to be heavy TV viewers than is the general adult population.
On the other hand, adults in DVR households are 43 percent more likely to be heavy readers of magazines than the general adult population. They are 40 percent more likely to be heavy readers of newspapers.
Adults in DVR households also tend to use the Internet more than households without DVRs, as they are 81 percent more likely to be heavy Internet users than the general population.
MRI data shows sthat 36.8 percent of adults with DVRs have a college education and 17.1 percent have average household income exceeding $150,000. Within the entire adult population, 25.2 percent graduated college and eight percent have an average income exceeding $150,000.
Of adults with DVR’s in the household, 15.7 percent have home values exceeding $500,000 compared with nine percent of the entire adult population.
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