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Radio revenues have struggled to remain positive in the early part of the year, but have shown some signs of life in May, leaving many to wonder whether the year will end up or down.
Kagan Research predicts that the industry is expected to end up in the black for 2006, with total revenue gains of 1.8 percent. More stability is expected in future years as the growth pattern levels off to three percent to four percent. By 2011, the industry could be worth some $25 billion.
Although Kagan doesn’t expect HD technology to have an immediate impact on broadcast revenue, the investment will have a long-term positive impact and is expected to generate $1.6 billion in revenue by 2011, the bulk of which is expected to come from advertiser based secondary channels.
During 2005, broadcasters also began to report revenue streams of up to two percent to three percent being generated from their Websites. Local online radio revenue grew to a reported $200 million, and is expected to be one of the fastest growing revenue segments for radio operators. Additionally, broadcasters reported increases in the yield per advertising minute and Clear Channel Radio reported a Q1 earnings increase of five percent, suggesting that its strategy to reduce commercial interruptions is starting to bear fruit.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
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Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
