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Nielsen Media Research has officially rejected new cable TV network ReacTV’s request to purchase Nielsen’s ratings data because the network’s owner, Frank Maggio, who also owns Nielsen’s rival, ErinMedia, has criticized Nielsen’s methods and management. ErinMedia plans to provide TV ratings based on actual viewing data gathered directly from digital set-top TV devices.
Maggio says that barring access to its ratings to a new TV channel is unprecedented, and is threatening action if Nielsen doesn’t give the network access by the time it launches on August 8, MediaPost reports.
Maggio has already filed two federal suits against Nielsen, including an antitrust suit claiming that Nielsen’s business practices bar new competition from entering the TV ratings marketplace. He maintains that a condition of Nielsen’s industry accreditation from the Media Ratings Council is that it will provide equal and open access to its data to all members of the industry.
MediaPost reports that In a voice messages left for ReacTV President Noreen Parker on July 20, Nielsen General Manager of National Services Sara Erichson said, “Given the public statements made by your owner that Nielsen Service cannot provide adequate audience information about ReacTV viewers, as well as public disparaging remarks that he has made about our services as well as the management at Nielsen at this time we don’t think that it is appropriate to commence business relationship with ReacTV.”
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