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Time Inc. is shuttering Teen People with the September issue after eight years of publication, following the footsteps of Hachette Filipacchi which unexpectedly folded Elle Girl in April.
As with Elle Girl, Teen People will continue to exist online, according to AdAge, which reports that ad pages at Teen People were down 14.4 percent during the first half compared with the first half of last year, and were down 4.6 percent during 2005 as a whole. Average paid circulation was down as well, sinking from nearly 1.6 million in 2003 to just 1.5 million in 2005, according to the Audit Bureau of Circulations.
A surprise memo, attributed to Time Inc. chairwoman-CEO Ann S. Moore and editor-in-chief John Huey, said the company will continue to invest in the brand through TeenPeople.com, “which shows promise and growth.”
The teen category is a difficult one to service because the audience ages out every few years, the article points out.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
