Starbucks Launches Camera Phone Scavenger Hunt
Starbucks is halfway through its first major foray into mobile marketing, encouraging people to use their camera phones as part of a scavenger hunt.
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Starbucks is halfway through its first major foray into mobile marketing, encouraging people to use their camera phones as part of a scavenger hunt.
MindShare has landed Napster’s U.K. media buying and planning business, beating out sister agency and incumbent Mediaedge:cia.
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Coca-Cola is facing unhappy customers due to the management of its consumer loyalty program, My Coke Rewards, which launched in February.
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A new company, Madhens, is planning to auction off image ad space on web pages for a set period of time.
William Bailey, Jr, of Charlotte, North Carolina, faces a maximum possible sentence of 55 years in jail and $2,750,000 in fines if found guilty of illegally accessing the database and downloading contact details of 80,000 members of the American College of Physicians (ACP) in Philadelphia.
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Earlier this month, Google seemed ready to begin using its dMarc technology, which connects advertisers directly to radio stations through an automated advertising platform, to create a new radio ad distribution channel for Google advertisers via for its Google AdWords platform.
Martha Stewart Living Omnimedia has successfully navigated its trying times, according to the company, and is seeing significant gains in advertising revenues and new business opportunities.
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Meredith Corp. announced strong magazine results yesterday, showing a Q2 revenue increase of 28 percent, just a day after Time Inc. announced the demise of Teen People.
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XM Satellite Radio has reduced its year-end forecast from 8.5 million subscribers to between 7.7 million and 8.2 million. The company blamed the reduction on marketplace dynamics and regulatory uncertainties, according to Mediaweek. XM originally predicted 9 million subscribers by the end of the year, but reduced that forecast in May to 8.5.
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Recent changes in the morning news shows have generated a fair amount of buzz, but the ratings of the shows - Good Morning America, which lost Charles Gibson, and Today, which lost Katie Couric - have not changed much.
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