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Martha Stewart Living Omnimedia has successfully navigated its trying times, according to the company, and is seeing significant gains in advertising revenues and new business opportunities.
While profits still aren’t on the horizon - the company anticipates an operating loss of between $10.5 million and $11.5 million this year - the second quarter loss it reported today, at $1.8 million, was just a fraction of the $34.2 million loss it showed in Q2 of last year, AdAge writes. Revenue rose 47 percent in the second quarter from Q2 05, mainly from increased ad revenue at magazine titles such as Martha Stewart Living and Everyday Food, and the company expects ad page growth for those titles to increase by 45 percent and 60 percent respectively.
The syndicated TV show, Martha, expects to lose a “couple million dollars” in its second season, according to Susan Lyne, president-CEO, during a conference call with analysts, but she added that the program does create content useful on the website and that the company thinks there are different ways to monetize the show while creating value in its other businesses.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
