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Meredith Corp. announced strong magazine results yesterday, showing a Q2 revenue increase of 28 percent, just a day after Time Inc. announced the demise of Teen People.
Meredith also announced plans to relaunch fitness title Figure magazine, according to MediaPost. Meredith’s success came in part from expanded print operations, including the acquisition of Gruner + Jahr’s titles earlier in the year. Print revenue grew 34 percent from Q2 05 in part because of a 40 percent increase in ad revenue.
Online properties have also shown growth.
George Janson, managing partner and director of print for Mediaedge:cia says the reports from Meredith and from Martha Stewart Living Omnimedia, which saw similar growth in the second quarter, point to the fact that magazines are still “vibrant and influential.”
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
