»
Coca-Cola is facing unhappy customers due to the management of its consumer loyalty program, My Coke Rewards, which launched in February.
Chat boards and message boards point out problems with point values, disappearing prizes, wish lists and expiration dates, some even referring to the program as “My Coke Rewards Scam,” Promo Magazine reports.
Coke had to adjust point values needed to win prizes early on when members complained that it was impossible to earn enough points to win some top prizes. Another trouble spot, an early rule that points would expire after 90 days of account inactivity, appears to have been removed. Other members complained that highly sought after prizes ran out too quickly.
“It’s another opportunity for us to communicate to the consumer exactly what prizes are available and which ones will quickly be unavailable so they can plan accordingly,” a Coke spokesperson said.
But one My Coke Rewards member said that [an e-mail notice] doesn’t help very much. “To me, it makes me want to go drink Pepsi.”
So far, the program has awarded about 300,000 prizes.
In a related development, a consumer has filed a lawsuit against the Coca-Cola Co. claiming that the My Coke Rewards program might prompt kids to drink so much soda that they could die.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
